Let's get to know each other
I’m more than just a chopping board, I’m your new kitchen bestie. I’m here for the foodies - the home cooks with great taste (that’s you!). My mission? To make your kitchen more joyful and boost your mood with every use. I'm made from 100% recycled plastic, that would otherwise be destined for landfill. You lot have plenty of names for me: cutting board, chopping block, bread board, carving board, or butcher block - but I also go by "Australia’s Best Chopping Board". And here's why:
I’ve turned my life around!: Look, we all have a past, right!? I used to be a bunch of discarded plastic - now look at me, living my best life as a sleek and sexy designer chopping board!
I'm a clean freak: I'm non-porous, so I don’t absorb staining liquids, odours, or bacteria like a stinky old wooden chopping board does.
I'm free from nasties: I am free from BPAs and PFAs, which means I'm completely safe to eat off. I am made from recycled HDPE plastic (such as those commonly used to make milk bottles).
I’ve got a green thumb: With each chopping board made, 2kg of plastic is kept out of landfill. I can then be recycled when my chopping days are over.
Colour is my thing: More is more in my opinion, life is too short for boring chopping boards. I hope to spark joy and make your kitchen pop 🌈
I'm bit of a perfectionist: Meat, veggies, or bread? My chopping board colours help keep everything separate and super organised, reducing cross-contamination with colour-coded chopping boards.
I'm in it for the long haul: As I'm crafted from high-quality plastic, I am durable and long-lasting as I'm resistant to warping or splitting. Plus, I'm low maintenance, so no need for rubbing oil on me, although that does sound kinda nice 🙊
Call me a chameleon: I'm so clever I can double as a serving platter, aka chic charcuterie board! Pass me the cheese! 🍇🧀
Meet my Mum & Dad...The Founders of Ruey
Hi there! We’re Alyce and Elliott, the husband-and-wife duo behind the brand! We are SO excited to share our colourful designer chopping boards with you!
Why chopping boards?
The idea came from a very simple frustration—we hated doing the washing up! Who wants to spend extra time scrubbing with their hands in hot soapy water, in the ridiculous Queensland heat!? That's a no from us! So we decided to create the unicorn of all chopping boards, one that is dishwasher-friendly and makes clean-up a breeze. And so, Ruey was born.
The kitchen is the heart of our home, where special moments are made in the everyday mundane tasks like making school lunches, prepping dinner, and unpacking the dishwasher. The chef-offs, kitchen boogies, pancake flipping, and deep chats over dippy eggs are the memories I'll cherish the most. And that's where our trusty chopping boards come into play—less time cleaning up means more time doing what you love, with those that you love!
What’s the story behind the name Ruey?
The name Ruey came from our baby name list. After welcoming our third child and knowing we were done with the baby-making business (because, chaos!), we decided to use it for our fourth "baby"—our new business venture! Our kids helped us choose the bright funky colours of each board, and the names of each board was inspired by our favourite holiday destinations.
Why did you choose HDPE as the material?
Choosing HDPE for our chopping board material was a no-brainer! Not only is it durable, non-porous, light-weight, anddd dishwasher-safe, it's also sustainable, which is super important to us. We want to set a good example for our kids by teaching them the importance of taking care of our beautiful Earth. By using recycled plastic, we may not be saving the entire Earth on our own, but we’re definitely doing our part to reduce waste, and every little bit counts.
Describe Ruey in three words...
Elevated, bold and playful.
What’s your go-to meal to chop up on a Ruey board?
Alyce- You can't go wrong with tacos, I just love all the fresh condiments.
Elliott- I love to whip up a good curry.
We have poured all our love into these chopping boards and we have a feeling you will love them just as much as we do x